Collateral are a full service film production company based in Dublin. They offer a complete range of production services from planning through to the final delivery. As their business grew they decided to split their company into two new brands in order to better serve different purposes. The Collateral identity captures the personality of the brand, friendly, creative, curious and professional. The identity centres around the multi coloured 'C' icon which suggests the 'always active' digital content they create.The new brand has given Collateral the tools to approach and attract new clients to add to their list of global brands like Microsoft, Diageo and Coca Cola.